Latest Posts

THE RAVE OF THE MOMENT, YARDEN UNLEASHES SOLID VISUALS FOR “WILD”

Yarden brings forth his young and untamed energy in a colourful and cheerful video paired with Swayzee's assistance to illustrate the strong...

Pascal Tokodi Features King Kaka On New Love Ballad ‘You’

Pascal Tokodi is a popular name in the entertainment scene, from movies, series, commercials to music, the multi-talented star has proven time...

New Local Docu-drama ‘Chozi’ Launches on Maisha Magic Plus

Maisha Magic Plus launched a new exciting docu-drama titled Chozi on Sunday October 4, 2020 which premiered at 20.00EAT on DStv 163. Chozi is a 45-minute...

PINE CREEK RECORDS UNVEILS NEW SIGNEE

Pine Creek Records on Saturday 03rd October 2020 unveiled their new signee; singer, songwriter and performer Muringi at an invite only event that...

Sony Highlights its Evolution as a “Creative Entertainment Company with a Solid Foundation of Technology” at CES 2020

Sony seeks to deliver products, content, and services that resonate with people and affect a positive impact on society, based on its Purpose to “fill the world with emotion, through the power of creativity and technology.” Sony Corporation’s President & CEO Kenichiro Yoshida spoke at the Sony press conference held ahead of the exhibition’s public opening, stating “Creativity is a powerful driving force that moves Sony forward. When it is combined with our technology, it is unstoppable.” He then proceeded to introduce Sony’s latest offerings and new developments from its electronics and entertainment businesses.

Next to take the stage was Jim Ryan (President and CEO, Sony Interactive Entertainment), who announced that PlayStation®4 has now cumulatively sold through more than 106 million units worldwide and that PlayStation™Network had reached 103 million monthly active users. He then discussed the cutting-edge technology and features of PlayStation®5, slated to launch this holiday season, and unveiled the new logo design for the first time ever. He added, “our promise to the 100 million-strong PlayStation® community is to offer the biggest and best in content, and to deliver unique experiences to gamers with unprecedented speed.”

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In live sports production, Sony presented the recent achievement of a joint proof of concept trial with NBC Sports and Verizon at an American football game. David Mazza (CTO, NBC Sports Group), took the stage and noted the expectations for Sony’s technologies on media production for the broadcasts and wireless communication technology, which brings new possibilities to the live sports production workflow.

Furthermore, Yoshida stated that, “It’s not an exaggeration to say that Mobile has been the mega-trend of the last decade. I believe the next mega-trend will be mobility,” as he unveiled a prototype vehicle incorporating imaging and sensing technologies that contribute to safer and more reliable autonomous driving, and an array of highly-advanced electronics technologies that together deliver an unprecedented in-car entertainment experience. He concluded his presentation by stating that in addition to striving to contribute to society, “Sony will continue to evolve as a creative entertainment company with a solid foundation of technology.”

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Latest Posts

THE RAVE OF THE MOMENT, YARDEN UNLEASHES SOLID VISUALS FOR “WILD”

Yarden brings forth his young and untamed energy in a colourful and cheerful video paired with Swayzee's assistance to illustrate the strong...

Pascal Tokodi Features King Kaka On New Love Ballad ‘You’

Pascal Tokodi is a popular name in the entertainment scene, from movies, series, commercials to music, the multi-talented star has proven time...

New Local Docu-drama ‘Chozi’ Launches on Maisha Magic Plus

Maisha Magic Plus launched a new exciting docu-drama titled Chozi on Sunday October 4, 2020 which premiered at 20.00EAT on DStv 163. Chozi is a 45-minute...

PINE CREEK RECORDS UNVEILS NEW SIGNEE

Pine Creek Records on Saturday 03rd October 2020 unveiled their new signee; singer, songwriter and performer Muringi at an invite only event that...

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