After a lot of hard work, dedication, and commitment, OBYAfrika has finally opened its doors as the newest entertainment outfit in Kenya. The media and production house has positioned itself to establish bold, viable, and valuable connections between brands and consumers by offering entertainment solutions through content creation, music production, and talent management. The core OBYAfrika team is made up of creatives who have a grasp of the entertainment industry’s need to evolve and innovate in order to thrive and to stay relevant. This launch is also marked by the release of OBY’s official website
OBY Afrika is also delighted to announce Kagwe Mungai- award-winning singer, songwriter, and producer- as the first artist signed under one of its facets; OBY Productions. “We are extremely excited to have such a powerhouse on the team! Kagwe is a hard worker, a superb artiste, and producer all with has an impeccable track record! We look forward to making bigger moves, disrupting the industry, and taking his brand to the next level while spotlighting the greatness that is African music to the world.” said Joram Theuri- OBYAfrika Co-Founder.
Talks around on-boarding the AfroPop star have been ongoing since the contract with his previous record label came to a close. Kagwe who is also a co-founder will join OBYAfrica under a 3-year 360 record deal. Under this deal, Kagwe has already started working on his sophomore album, ‘The Incredible Kagwe Mungai,’ which features his latest single ‘Chay Chay.’ “I am happy to be part of a team that aligns with my purpose, challenges the status quo, believes in growth and thrives on a culture of excellence. It’s going to be a season of greatness!” says Kagwe Mungai.
OBYAfrika has also revealed that they are set to release their flagship web series titled Basics- the first of many- which will feature various industry fireballs. Away from their operations as a service model, OBYAfrika offices also have a modern studio space that targets content creators ranging from photographers, videographers, and podcast hosts among many more creatives. The founders explain that they have set up great structures to ensure that the company connects to the consumer authentically. “We have invested in a system that works, we have a highly talented team, and we are ready! We are OBYAfrika!” says Joram.