Music Streaming Is Almost Here, Is Kenyan Music Industry Ready?


Music Streaming has already overtaken downloads and physical sales in Europe and the Americas. In Kenya, downloading music is the dominant mode of accessing music files though CDs still bring in more but ….streaming will definitely go huge in 2018 and ’19.
See, thanks to digital disruption, modes of accessing music media will continue to change but what is constant is the need to give fans and listening audience a better service.
Downloads encourage file sharing and thus piracy but if streaming services tweak their platforms and allow more ease in fans curating and sharing playlists, I guess music streams will serve consumers better. However, streaming has downsides such as the fact that you don’t own the music but rather you’re granted (un)limited access on signing up for either a free or paid subscriptions And, on a global stage, some streaming services are signing deals with artists and labels in exchange for exclusive content, so as to increase membership and/or platform dominance, in the process, hindering timely and universal access to releases.
Our Kenyan services like Mdundo,Akv and Wabeeh allow users to stream though this is kinda bad for artists since they are rarely paid for such. Mdundo paid Ksh. 0.34 per download (though if you include streaming via their app, this may reduce drastically) but for the industry to grow the artists must be well compensated….AND I can authoritatively say that the age of streaming is upon us, the music fans, creators and retailers.

This Guest Blog Post was written by Music Consultant and Grosspool Music CEO Phillip Nyalenda which appeared first on his blog Aipate Magazine.

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