Laura Karwirwa On Her Music, Being An O-Star and Content Creation During This Pandemic

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Music has been a dominant topic in the entertainment scene on the continent and with a loyal a substantial fan base in Kenya. Many young stars have appeared on the scene and rose to success thanks to the power of social media and internet.

One of the notable and influential names making waves is Laura Karwirwa – a Kenyan singer, recording songwriter, TV host and social media influencer. We caught up with Laura and here is how our interview went.

Who is Laura and how can you describe her?

Laura is a simple lady; a lover of God, people, life, and music. She is a songstress, TV Host on Bambika Citizen TV and soon to be graduate from Kenyatta University with an undergraduate degree in Food, Nutrition, and Dietetics. Laura also loves to initiate a conversation on God and life on her social media and also create content around the same.

As a musician, a vlogger, and TV host, what inspires your art?

Life, God, and people. As earlier mentioned, these are things I highly value, and therefore I’m always trying to keep my connection with God going, I’m always observing people and ever eager to learn from what life has to teach.

How are you keeping up with content creation during this pandemic and what do you think you will do differently post-COVID?

I’m appreciating how there’s a great realization of the impact the Internet has made in our lives. Everyone is online watching or reading something and that’s powerful. And so I’m keen to also step up and do better at creating positive content. In general, I’d say, I simply want to work on my consistency seeing as the space and chance is already there.

What are the top 5 qualities that have been key for your career success?

Prayer. Resilience. Hard Work. Teachability. Open-mindedness.

What is your creative process like?

Honestly, I create from almost anything and anywhere, which I also find fascinating. Whenever I come up with an idea, I’m quick to pen it down and come to build on it when I can concentrate. Some ideas stall or I feel unsure of. Those, I bounce off other creatives around me that I respect and admire. I try to make my content as real and relatable as possible because I believe that how something can be impactful.

How do you think social media has impacted your music career?

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Social media has given me a wonderful space to interact with and those who consume and love my music. It’s also a wonderful space to share the more there is to me. I appreciate that.

As an influential figure, is Laura working with any brands? How has that been like for you?

I’ve had the blessing and privilege to work with the fast-growing phone brand, OPPO which has been a very good journey so far. I’m also starting to get PR products coming my way gradually. I’m seeing a growth in my brand that I really appreciate. It’s very exhilarating, to say the least when you work with a brand that marries wonderfully with your personality and brand and that’s been my story. With endorsements comes even more brand growth which is a powerful effect.

What musical instruments do you play? (Apart from your voice of course)

I used to play the guitar. I say used because I’ve gotten quite rusty. I hope to pick it up again some time.

We have a lot of young talents looking up to Laura, what advice would you give them as far as making a name for yourself in the industry goes?

I’d advise them to ALWAYS give the best at what they do and even while there’s aggressiveness to reach a successful level, there is also a space for patience. Any kind of growth takes time. It’s a life principle.

Where do you see your art in five years?

In 5 years, I hope to have spread out Africa-wide. Big dream, but I’m giving it my all.

Watch ‘Mwenye Baraka’ by Laura Kwarwirwa below, enjoy.