Will more airtime change the position of Kenyan Music industry from where it is right now still slugging behind with sub standard content and production? Will more airplay help local artists grow and earn better from their hard work and fruits of their labour? These are among the many questions that everyone is asking to see if they can for sure salvage the Kenyan Music industry. Kenyan artist are pushing for a law that would force Kenyan radio stations to devote 70 percent of their air play to be local music and 70 percent of televised programming to be Kenyan films.
Catch the discussion on 70 Percent Airtime Below.
This is not a new regulation in Africa taking note that countries like South Africa have implemented a law that ensures 55 percent of the content on radio stations as well as community and public TV has to be local, the same goes for Nigeria one of the African music powerhouse that has a law which imposes that more than 70 percent of the music played on radio must be by local artists. Could this be the reason behind their successful Music and Films sector?
Even though the whole 70 percent proposal has not gone further than a meeting between the artists and the Ministry of Culture, with a couple of debates being held on the same matter. The government is hoping for a growth and at least 10 percent GDP generation from the local music and films production as part of the realization of Vision 2030.
Kenya being a county of diversity this has seen the local music scene having a wide range of genres if not all of them being done by local artists resulting in Kenya not to have an Identity beat like it is see from countries like Tanzania where Bongo is the official musical sound, the future still look brighter especially with the big step recently made in the music sector after Music Copyright Society of Kenya (MCSK), Performers Rights Society of Kenya (PRISK) and Kenya Association of Music Producers (KAMP) came on the same page for betterment of the Kenyan Music industry. Let us hope 70 percent will be enough to at least get the Music sector on her feet if not making her run.