When you have a purpose, the passion keeps giving you the best tools to achieve what you want, and in the case of Grace Matata, the tools are the voice and a vision and the mission is delivering music with a message and strong emotions.
‘Baby’ is the newest musical masterpiece of the Tanzanian songstress. A work of art to highlight the joy of being a parent and understanding the responsibility that comes with it. It also wishes to remind parents that they are accountable for the next generation of leaders, teachers, healers, makers and explorers. Their job is to make sure their children reach their full potential.
Because of this noble message and the touching melodies, “Baby” was selected by UNICEF Tanzania to be the anthem for their World Children’s Day celebrations. For this occasion, UNICEF produced a video that was launched for a mixed social media and institutional campaign on the 20th November 2018.
The UNICEF music video is available on Grace YouTube channel, below.
Subsequently Grace decided to release the song and a new video commercially and requested the services of director Frank Papushka to immortalize the emotions that the song conveys using a studio setting and replicating the moments when this passionate song was recorded.
The song is commercially released on 15th March 2019 with a world pre-release exclusive on the 13th March on Mkito (audio) and Vevo (video).
“Baby” is produced by Innocent Mujwahuki and written by Wynjones Kinye.