Africa is on the rise, from Kenya, Uganda and beyond youths are awoke and ready for a new Africa- A better Africa.
Ugandan hip hop artist Ajo is one of the figures spearheading this fight for a better Africa through music, the young talented rapper who is currently working on his debut album the “African Reality” which is scheduled to drop later this year.
Titled “Transcend”, by definition meaning to rise above or go beyond actually came out a few weeks ago and here comes it’s most anticipated visuals.
“Transcend” has a very straight forward video script. It’s makers chose to make it as plain as possible to leave room for the viewer to focus more on the message in the song than the viewership.
It also has a couple of abstracts; where the female model clad in an African Outfit represents Africa, its fragility, culture and Innocence. Ajo wearing a mask represents the people in the shadows responsible for the African woes.
Shot by Christopher Kobel of Clumsy Media production, make-up done by Reen and the model is Sheila from Wardz modelling agency.
Watch it below, enjoy.