Usanifu was a one of kind turn for our entertainment and creative industry as creatives got to brainstorm in focus of paving a way forward for our local industry.
Below are the resolutions from the event where creatives met with key players in the industry.
1. Sector Validation
The government shall promote the legitimization and pronominalization of the creative economy and industries at all levels. In addition, the governmental labor and tax agencies shall create appropriate industrial classification codes. The government shall create a program that increases opportunities for performance, exhibition and sharing of cultural products and experiences. The government shall give state commendations and recognitions for excellence within creative disciplines.
2. Production and Performance Infrastructure
The national government in collaboration with the county government shall immediately embark on reclaiming theatres, social halls and public infrastructure for use as cultural assets. Further, the government shall create a fund to refurbish and equip these reclaimed assets – in particular social halls for best use as cultural centres.
The government shall enable a framework for use of government-owned facilities as resources for creative production. This includes national and game parks, national museums and monuments, airports, railway stations, libraries, other non-classified buildings and open public spaces.
3. Local Content
The government shall promote the development of a guideline as to what constitutes local content. The government shall also enforce existing legislation on local content quotas in all broadcast media. Further, the government will promote the development of fair business practices to encourage consumption of content by independent producers. Specifically, broadcasters will ensure progressive increases in local content beyond the minimum quotas, and broadcast of these quotas during non-watershed hours.
4. Training and Capacity Development
The government shall ensure that the instruction of creative skills and knowledge is reintroduced and implemented throughout the educational circle under the talent stream consideration in the new curriculum. The government shall further ensure the creation of a practitioner’s route at tertiary educational level for certification and skill/career advancement.
5. Sector Taxation and Financing
The government shall harmonise levies, fees and taxes to reduce the burden on creative production. The government shall zero-rate production equipment and software necessary for the production of creative goods, services and experiences. The government commits to paying its bills to creative service providers within market best practices to promote creative business growth. The government shall work with interested partners to create an artist mobility fund within the country and internationally to promote the country and its creative output. The government shall further develop an accelerator grant program to develop the growth of marginalized subsectors and creative communities.
6. Media Practice and Literacy
The creative economy and industries will engage the media to create sensitization around sector-specific information and data to improve reportage and covering and the quality of public information, through an inclusive national lens.
7. Cultural Diplomacy
The government shall create a program anchored within its diplomatic assets abroad to promote market access for Kenya’s creative products and services.
8. Creative Economy and Industry Institutions
The government, through appropriate legislation, will set up national institutions including but not limited to, the National Art Gallery, The National Culture and Arts Council, The National Archival Library etc. In consultation with county governments, the national government shall ensure that there are local institutions and bodies for advancement of creative talent in the communities.
9. Creative Economy and Industry Materials
The government shall promote the revival of local production of creative economy and industry inputs included but not limited to: cotton and other natural materials, synthetics, etc. The government shall also institute amendments to legal frameworks that undermine harvesting of raw materials and cultural production within a sustainable lens.
10. Policy and Legislation
The government shall actively prioritize and review existing policies and the current regulatory framework that affects the creative economy with a view to repealing those offensive sections that inhibit growth. The government shall further work towards fast-tracking existing policies and bills that have achieved sector consensus, such as the Culture Bill, Music Bill and Film Bill.
11. Ethical Business Process and Practices
The government shall support the growth of sector operational guidelines that eliminate dominance, unfair business practices and negative competition. The government shall strengthen existing regulators to act as fair arbiters in a growing sector. Further to this, the government shall take preferential procurement and communication to favour local nascent industries.