After months of anticipation, the big reveal is finally out. NRG Radio has birthed, not just to 1 but 2 new Radio Stations. Promising to take over the industry in the footsteps of NRG Radio, Choice Radio and FunX are the new kids on the block.
Choice Radio which is targeted to the Urban, Grown and Sexy audience aged 30 years and above, promises to be a ‘vibe’ you will find HARD TO TURN OFF and is accessible on 87.7FM said the Group Digital and Communications Lead – Ms. Beverlyne Wangari. Choice Radio’s playlist will be loaded with a head-nodding mix of old school and timeless hits. – she added.
FunX.cool which is accessible on 91.3FM is a younger NRG and is entirely a complete opposite of what Choice Radio is Ms. Wangari noted. FunX as the name suggests will seek to cater to the needs of the modern, fun-loving teen. The music will as such be the epitome of Edgy, Fun and Adventurous. Quite the perfect package for the dynamic teenager, FunX represents the new Centennial audience.
This is an exciting milestone because we can now cater to the varying needs of our audience and listeners across the age spectrum, Ms Wangari surmises.
NRG Radio which just celebrated their 1-year anniversary has witnessed commendable growth. Crowned the radio digital king in town last month – given their leading social media numbers, visual and engaging content, their growth has shaken the market with their multi-platform radio model being an admiration of many.
It is the first visual radio station in Kenya and Africa and has become a key benchmark for most media houses across the region. The station also recently launched an Eclectic, Disruptive, Highly Customized and Engaging Mobile App – NRG Play which is a totally immersive mobile experience. The App is Now available on Android and iOS and also houses FunX and Choice Radio.
The two ‘babies’ will be the ultimate compliment to the ‘Mother Station’-NRG Radio.