Kaka Empire under the leadership of hiphop heavyweight King Kaka landed a lucrative partnership deal with United Nations Children’s Fund (UNICEF) in a bid to help curb the rate of HIV infections amongst adolescents in Kenya.
Dubbed Tunakula Life na Adabu (Live life responsibly) initiative saw King Kaka in conjunction with UNICEF Kenya carry out a series of campaigns on social media to raise awareness about HIV/AIDS and also offer support to those already contracted the virus.
Unveiling his latest single titled “Life na Adabu” produced by Ricco Beats, mixed, and mastered at ATL Studios by Richard Gitonga alias Richie-G.
“I am happy that I can entertain and at the same time inspire and teach a generation. They are my people and I have to look out for them,” King Kaka explained.
Following the steps of most campaign tracks, the song is hyped beat-wise while the stunning visuals’ plot depict the day to day life of an adolescence Kenyan youth, with scenes from school, park and even at home- showing all possible situations an average youth find themselves in and might or could get infected with the virus.
Directed by Tahi for Tattuah Films, watch the video below and remember to live responsibly. Enjoy.