This Africa Month, DStv and GOtv are excited to announce the launch of The Africa We See campaign, a heart-warming celebration of the excellence and power of Africa, its people and the rich stories that come from the continent.
Now more than ever, Africans are shaping and owning their own narrative through stories and music – and this Africa Month, DStv and GOtv are proud to serve as vehicles that share these stories far and wide.
“Although the current climate demands everyone to physically isolate, it has in so many ways called people to come together and unite in celebrating what matters the most: resilience, sense of community, creativity and so much more. Attributes that perfectly illustrate the very essence of who we are as Africans” says MultiChoice Managing Director, Nancy Matimu, “It is in light of this, that we celebrate the distinctively African talent and entertainment offered on our channels which reflect the stories and lives of our treasured viewers across the continent.”
Diverse Channels That Speak to all Africans.
With a myriad of stories to be told, diverse audiences to reach and an abundance of talent across the continent,DStv and GOtv are platforms that have contributed to the development of impactful and inspiring local content. In Kenya, the two Maisha Magic channels- Maisha Magic East and Maisha Magic Plus have grown to become the leading local entertainment providers in Kenya.
Maisha Magic East aims to be a key driver for the lower end Kenyan Pay TV Market offering authentic Kenyan Kiswahili and sheng content. The channel has award winning shows that range from comedy, reality, drama, movies, lifestyle, music and telenovelas. Over the past years, Maisha Magic East has launched award-winning including titles such as Selina, Pete, Njoro wa Uba, Our Perfect Wedding, Nyanya Rukia, Hullabaloo Estate, Pambio Live and The Turn Up. Maisha Magic East is available on all DStv packages and on GOtv Max, Plus and Value.
Maisha Magic Plus, the premium local content channel launched on DStv Channel 163 in March 2020 with three new shows, produced, inspired and created by local talent and production teams. A daily telenovela ‘Kovu’, a weekly drama ‘Kina’, starring high profile homegrown actors and a new reality show – ‘Date my Family Kenya’. In addition, Maisha Magic Plus carries everything broadcast on Maisha Magic East. The channel is available to DStv Premium, Compact Plus and Compact subscribers and on Showmax. Maisha Magic channels speaks directly to MultiChoice Kenya’s investment in growing the local content offering and making great content more accessible in the communities in which the business operates.
DStv and GOtv are also home to Mzansi Magic and Zambezi Magic which provide enthralling locally-produced content for markets in Southern Africa, Maisha Bongo the leading content creator for Tanzanian viewers andPearl Magic, the flagship channel for the Uganda Market. Also, home to Nollywood is Africa Magic that never fails to provide viewers with a variety of popular Nigerian series and movies and has become a staple in homes across the continent.
Award Winning Shows and Home Brewed Talent
With the purpose of promoting local content produced by Africans for Africans, DStv and GOtv have continued to play an important role in giving Kenyan talent a platform to tell African stories and to act as a reflection of our local communities and their families, instilling pride not just locally but globally. These stars, who have put Kenya and Africa on the map are a reflection of the reality of achievement of hopes and dreams for the country and entire continent.
Maisha Magic East has dominated the Kalasha Awards over the years. Last year, the channel bagged awards for its shows Selina (Best TV Drama award) and Nyanya Rukia (Best TV Comedy category) and Our Perfect Weddingwon the Best TV Reality award; while actor Pascal Tokodi was named the lead male actor in a TV Drama award and Amina Abdi Rabar of the Turn Up show walked away with the Best Host in TV show. At the 2020 edition of the Africa Magic Viewers’ Choice Awards (AMVCAs) in Lagos, Nigeria MultiChoice Talent Factory (MTF) Alumni scooped the MultiChoice Talent Factory Award for the film Promises. Kenya was recognized in 3 other categories out of the 7 categories where they were nominated.
Other faces familiar to DStv and GOtv audiences across Africa include the cast of Tinsel, one of the most popular telenovela’s in Africa, Chimange Chinalula of Zambezi Magic comedy Shi Mumbi and Jason Goliath and Trevor Noah from South Africa who can often be seen on Comedy Central, only to name a few. These stars, who have put African narratives on the map, openly express their hopes and dreams for the continent.
Honoring The Africa We See
Through The Africa We See campaign, DStv and GOtv aim to instill pride in all Africans and awaken the comradery, especially now as the world treads on foreign territory and demands that we all pull together. Viewers from far and wide are encouraged to participate in the #AfricaWeSee conversation by sharing messages, pictures and video content in celebration of Africa Month.
Share your unique #AfricaWeSee story with DStv Kenya and GOtv Kenya to play your part. Stand tall and be proud to be African!